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How K-pop swept Latin America

BTS resumes touring after four years with multiple Latin American stops, driven by a youth-led fandom and industry investment, with ticket prices reaching $9,000, officials said.

  • After nearly a four-year break, BTS is reuniting for a world tour, kicking off in Seoul and then heading to Latin America with dates in Bogotá, Lima, Santiago, Buenos Aires, and São Paulo.
  • Latin America's large youth population and heavy social media use have helped fuel K-pop's rise, while K-dramas and sustained exposure since the early 2000s introduced South Korean culture to younger generations and social media users.
  • Ticket resale in Mexico has surged, with prices reaching $9,000 and intense fan activity including tree planting and President Claudia Sheinbaum requesting more BTS dates.
  • Despite excitement, some Chileans worry about unconfirmed venues for two October Santiago dates, highlighting access and logistical challenges within the organized ARMY community.
  • Cultural crossover—covers and Spanish lyrics—has broadened K-pop's appeal, with HYBE acquiring Exile Music, launching a Mexico subsidiary, debuting Santos Bravos last year, and fan events spreading even to Cuba.
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How K-pop swept Latin America

Tickets that go for $9,000 each; fans who plant trees so their idols can see them from their plane; devotees who listen for up to 11 hours a day.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Sunday, March 22, 2026.
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