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How K-pop, K-drama and ramen are shaping tourism choices in India
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How K-pop, K-drama and ramen are shaping tourism choices in India
Long before statistics confirmed it, Indian audiences were already swept up in a global cultural tide, from the unforgettable beats of Gangnam Style and the global fandom around BTS, to the emotional pull of K-dramas like Crash Landing on You. Korean ramen challenges became a staple of YouTube content in India, while Korean beauty routines travelled from reels to Indian bathroom shelves. These references now act as cultural markers that many you…
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