How José Cuervo Survived the Mexican Revolution

How José Cuervo Survived the Mexican Revolution

During the Mexican Revolution, José Cuervo faced constant threats from violent revolutionary forces. By Clifford Krauss Tequila is certainly having a moment. Fueled by years of free trade and shifting tastes favoring savory cocktails, Mexico’s liquid treasure is fast becoming a highbrow spirit. The fiery beverage once mostly tossed back from shot glasses is suddenly sophisticated—think sours and Negronis and frosty highball glasses.In Tequila Wa…