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How Ikea got in on the internet’s Wicker obsession

Ikea Australia has turned an unlikely internet obsession into a social media hit after Havas spotted an opportunity to insert the furniture giant into the online conversation around a ruggedly handsome man made of wicker. The Instagram post, which showcased an Ikea rattan bench and the line “made from husband material”, reached thousands of people […]

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Mumbrella

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How Ikea got in on the internet’s Wicker obsession

7 days ago·Chippendale, Australia

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Mumbrella broke the news in Chippendale, Australia 7 days ago on Wednesday, August 12, 2026.

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How Ikea got in on the internet’s Wicker obsession

1 Articles

1 Articles

How Ikea got in on the internet’s Wicker obsession

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