How hipsters ruined saunas

How hipsters ruined saunas

Enshittification and gentrification should, in principle, describe different processes; though, in practice, they have become almost perfectly synonymous. I was reminded of this recently while stewing in a schmancy sauna in self-consciously hip Hoxton, surrounded by Gen Zs, chronologically adjacent to my own millennial cohort, yet, culturally speaking, a colossal distance from it.  The heat was gentle — “therapeutic”, as the twentysomethings wou…