US EditionHow has the profitability of Ukrainian hotel rooms changed over the year?
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How has the profitability of Ukrainian hotel rooms changed over the year?
According to EY analysis, in the first quarter of 2025 all major tourist and business regions in Ukraine saw an increase in the average profitability per room. This growth resulted from several factors: higher demand for hotels, increased domestic tourism, and a rise in the average daily rate (ADR). Hotels in Bukovel (Ivano-Frankivsk region) have traditionally shown the highest profitability indicators. The average room rate rose to $183 (+29% c…
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