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How GI tag 'rescues' lesser know products from obscurity
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How GI tag 'rescues' lesser know products from obscurity
This article discusses the Geographical Indication (GI) tag application for Madurai's 'Jigarthanda', a popular cold drink made from condensed milk. While this application may gain attention, it is highlighted that less-known products like ‘kuliyadichan sivappu arisi’ (parboiled red rice) often benefit more from such certifications. The article also shares the experience of C Natarajan, a 44-year veteran wood carver from Kallakurichi, who talks a…
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