RTL Deutschland and University of Cambridge in International AI Project

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RTL Deutschland and University of Cambridge in international AI project

RTL Deutschland and University of Cambridge’s Judge Business School have been investigating how generative artificial intelligence can be of benefit to broadcasters. An international team of MBA students from Cambridge Judge worked with RTL experts to identify and further develop new AI application fields along the entire value chain – from content planning to production and distribution to marketing. In addition to RTL’s existing lighthouse pro…

RTL Deutschland partners with Cambridge University to explore responsible use of AI

RTL Deutschland has worked with Cambridge Judge Business School, University of Cambridge, to investigate where generative artificial intelligence can be of most use to broadcasters. The broadcaster worked with students from Cambridge Judge to identify and further develop new AI application areas along the entire value chain – from content planning to production, distribution and marketing. As well as looking at the role AI can play in RTL News, …