How Gen-Z from the Northeast is shaping urban fashion and culture

How Gen Z Led Urban Outfitters to Redefine its Back-to-Campus Campaign

Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season starts in May,’ and I was shocked,” says Cyntia Leo, head of brand marketing and communications …

How Gen-Z from the Northeast is shaping urban fashion and culture

In India’s youth culture, one voice is getting louder, bolder, and more unapologetically individual. The youth of the Northeast is shaping Gen-Z urban fashion and culture. Whether it’s the lanes of Guwahati, the slopes of Shillong, or the vibrant alleys of Imphal, young Northeasterners are rewriting the rules of fashion, identity, and cultural expression. Their […] The post How Gen-Z from the Northeast is shaping urban fashion and culture appear…