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How Fortaleza Crafts the Pappy Van Winkle of Tequila

Summary by InsideHook
Consumers have never been more educated and conscious about what they drink and where that drink comes from. Traditionally crafted, additive-free tequila is now deservedly considered by enthusiasts to be as complex and rich as a fine Cognac or single malt whisky, and no tequila embodies what enthusiasts are currently looking for more than Fortaleza. The brand was founded by Guillermo Sauza, the great-great-grandson of the pioneering tequila busi…

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InsideHook broke the news in on Wednesday, November 13, 2024.
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