US EditionHow Entrepreneurship Can Increase Inclusivity
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How Entrepreneurship Can Increase Inclusivity
Recent research from the University of Manitoba highlights how recruiting women entrepreneurs in rural India can drive consumer acquisition and enhance value delivery. The findings are striking: rural areas with more women than men microentrepreneurs saw a 40.8% increase in consumer acquisition and delivered 64.1% greater value to their communities. The study draws on data from the Digital Empowerment Foundation (DEF), an Indian NGO dedicated to…
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