How do riders choose which route to take?

How do riders choose which route to take?

Bike riders fear crashing above all else and when out on the bike they choose to take what they perceive to be the safest route for their journey. Or do they? Apparently not. A new study has confirmed what researchers have been uncovering for decades: there are many factors that riders take into account when making a route choice, and safety is not always top of the list. Choosing the shortest route is often the key factor, but riders are also a…