How DEI destroyed Black-owned brands

How DEI destroyed Black-owned brands

In 2022, Diarrha N’Diaye-Mbaye had achieved a lifelong dream: Ami Colé, her 3-year-old beauty brand, was on the shelves of Sephora. In the wake of George Floyd’s murder in 2020, she’d received a wave of support from venture capitalists and retailers. But by this year, much of that interest had dried up. In mid-July, N’Diaye-Mbaye abruptly announced she would be shuttering her fledgling brand because she could not find enough capital to stay aflo…

Black Business Month: 5 Black Beauty Brands To Support After The Closure Of Ami Colé

Here are five other Black beauty business you can support after the closure of beauty brand Ami Cole.