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How DeepSeek changed the rules of Baidu SEO - what international brands need to know in 2026

Summary by TechNode Global
DeepSeek’s emergence in early 2025 sent shockwaves through the global AI industry. When the Chinese AI lab released its R1 model — matching frontier-level performance at a fraction of the cost — markets moved, boardrooms scrambled, and pundits debated China’s AI trajectory. But one implication received almost no attention outside specialist circles: DeepSeek fundamentally altered how Baidu ranks content, and most international companies entering…
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TechNode Global broke the news on Wednesday, May 13, 2026.
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