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Wait for Vatican white smoke fires up social media

  • On May 7, 133 cardinals will gather in the Sistine Chapel at the Vatican to begin electing the Catholic Church's 267th pope following Pope Francis' death on April 21, 2025.
  • This conclave follows long-established rules and traditions emphasizing secrecy and ceremony, while the Vatican’s recent digital communications have increased public interest and engagement, especially among young people.
  • Social media activity has surged with cardinals like Timothy Dolan posting daily videos, and more than 1.3 million tweets and over 363 million TikTok views reflecting widespread fascination amid a backdrop of pop culture references and online games like Fantapapa.
  • Digital strategist Stephanie Laporte emphasized that young people are keenly aware of the pope’s extensive global influence, while researcher Refka Payssan pointed out that the conclave’s blend of mystery and ceremony naturally fits the storytelling style favored on social media, sparking widespread interest in witnessing history as it happens.
  • The conclave’s secrecy remains strictly enforced under threat of excommunication, yet the heightened digital presence of cardinals indicates a shift toward greater transparency and engagement, suggesting future popes may expand their media use to connect with the global faithful.
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Wait for Vatican white smoke fires up social media

Hype has been building on social media around the Catholic Church's secretive, centuries-old tradition of conclaves to elect a new pope, animating users from the White House on down.

·Missoula, United States
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abc News broke the news in United States on Monday, May 5, 2025.
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