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How Breweries Turned the 2026 World Cup Into Sales

With soccer fans drinking taprooms dry and weekday draft beer sales up, the 2026 World Cup was a win for the beer industry. Can breweries leverage this playbook for future events?
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In a World Cup crossed by the cooling breaks and the saturation of gambling advertising, the Agency for Collecting and Customs Control (ARCA) raised $13.656 million—maximum in nominal terms—through the indirect tax on legal online gambling and gambling in June 2026, a month that coincided with the start of the World Cup contested in the United States, Mexico and Canada.The figure, published by the agency in its latest tax collection report, reco…

·Buenos Aires, Argentina
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El Cronista broke the news in Buenos Aires, Argentina on Monday, August 3, 2026.
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