With soccer fans drinking taprooms dry and weekday draft beer sales up, the 2026 World Cup was a win for the beer industry. Can breweries leverage this playbook for future events?
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In a World Cup crossed by the cooling breaks and the saturation of gambling advertising, the Agency for Collecting and Customs Control (ARCA) raised $13.656 million—maximum in nominal terms—through the indirect tax on legal online gambling and gambling in June 2026, a month that coincided with the start of the World Cup contested in the United States, Mexico and Canada.The figure, published by the agency in its latest tax collection report, reco…