Published 6 days ago

How brands can make sustainability count in 2025

Summary by Social Samosa

A single ad campaign can emit up to 70 tons of CO2 equivalent, the same as the annual carbon emissions of seven people combined. This staggering statistic isn’t just a number; it’s a reflection of the advertising industry’s growing environmental debt. Between 2019 and 2022, emissions from advertising have risen by 11%, and alarmingly, 32% of an individual’s carbon footprint now comes from the ads they consume. Despite decades of promises, the in…

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How brands can make sustainability count in 2025

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