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How Bentley’s brand is creating business advantage in disruptive times

Summary by Fortune
When Bentley unveiled its recent Supersports model and announced it was postponing its first full EV launch, it was interesting to see how many were quick to paint the move as “anti-woke” – a two-fingers up salute to the EV revolution.   But from the perspective of an outsider looking in, the Supersports launch isn’t a rejection of EVs per se (Bentley has plans for the world’s first all-electric luxury urban SUV). Rather, it’s a loud and proud r…

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Fortune broke the news in New York, United States on Thursday, December 18, 2025.
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