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Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale

Summary by Adweek
Plus, why wellness has become inseparable from beauty.

2 Articles

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Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale

Plus, why wellness has become inseparable from beauty.

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How Beauty Brands Use Ai Customization to Boost Loyalty and Relevance on a Large Scale

When a brand anticipates needs before the customer formulates them, the emotional bond is strengthened and migration to competition becomes less likely.

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Adweek broke the news in on Tuesday, February 24, 2026.
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