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How BDSwiss Became a Cautionary Tale for Swiss Mailbox Firms
Earlier this year, the Swiss Federal Institute of Intellectual Property (IPI) secured its first-ever court victory involving “Swissness” rules in financial services, and it was against a retail broker. BDSwiss, famous for its white-on-red brand that leveraged Switzerland’s cachet in financial services, was ordered by the Bern Commercial Court to remove the cross from its logo and drop the “Swiss” from its name.London's trading industry is coming…
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How BDSwiss Became a Cautionary Tale for Swiss Mailbox Firms
Earlier this year, the Swiss Federal Institute of Intellectual Property (IPI) secured its first-ever court victory involving “Swissness” rules in financial services, and it was against a retail broker. BDSwiss, famous for its white-on-red brand that leveraged Switzerland’s cachet in financial services, was ordered by the Bern Commercial Court to remove the cross from its logo and drop the “Swiss” from its name.London's trading industry is coming…
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