How Are Hyper-Personalisation and AI Redefining Customer Engagement in Banking? | Meniga’s Egill Ingolfsson and Belfius’ Jonathan Neubourg

How Are Hyper-Personalisation and AI Redefining Customer Engagement in Banking? | Meniga’s Egill Ingolfsson and Belfius’ Jonathan Neubourg

Egill Ingolfsson, Meniga and Jonathan Neubourg, Belfius talk about how personalisation can really change banking. They notice that many traditional banks aren’t making the most of it. Sure, banks offer great products like mortgages and loans, but they often don’t personalize these offerings. On the other hand, neobanks have a smaller selection of products to work with. Jonathan shares a story about how his bank used his transaction data to sugge…