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How Apple Lost Its Cool (And How It Can Get It Back)

Summary by Mashable
When was the last time you saw a truly unforgettable Apple ad?Steve Jobs built Apple into an empire by making advertising history, turning laptops and MP3 players into status symbols. But on the eve of another iPhone launch, it’s been a decade since Apple made a classic commercial. In fact, the biggest ad of the Tim Cook era was 2024’s tone-deaf 'Crush' ad, which people hated.So, how did Apple go from rebellious tech underdog to exactly the type…

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Mashable broke the news in New York, United States on Thursday, September 3, 2026.
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