How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market

How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market

Mitsubishi Shokuhin, Japan’s largest food wholesaler and part of the massive Mitsubishi Corporation, needed a way to break into the U.S. Tourists were falling in love with Japanese products, but couldn’t find a way to buy them once they got home. Yet, for the wholesaler, building market access the normal way—finding individual retailers, securing appointments with buying managers—was proving to be a slow process.  The answer came from an unlikel…