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How AI is Changing Paid Media for B2B
Summary by Oban International
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How AI is Changing Paid Media for B2B
AI promises efficiency, precision, and scale – but in paid media, there are trade-offs. Automation can speed things up, but it often reduces visibility, forcing teams to rethink where expertise and accountability really live. Paid media has been working with machine-led decisions for years. Long before generative AI hit the headlines, scripts, bidding strategies, and automated optimisation were already shaping performance. In Oban’s recent guide…
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