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How a Redwood City burger sponsorship spurred the 49ers to their first Super Bowl title

REDWOOD CITY – At the top of a hill in Redwood City, Joe Montana walked through the door of the Canyon Inn, ordered a hamburger and sat down in a booth. There was no crowd that formed around him. No pictures being taken. No autographs requested. This was a normal day in 1981, and Joe Montana wasn’t “Joe Montana.” He was barely known. He had just begun his first season as a starting quarterback in the NFL. “He was just Regular Joe,” remembered th…

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Chico Enterprise-Record broke the news in on Friday, September 12, 2025.
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