How a local family's reel of a snowfall in the Brindabellas became one of Canberra's biggest posts of the year

How a local family's reel of a snowfall in the Brindabellas became one of Canberra's biggest posts of the year

Explore VisitCanberra's viral Instagram posts, with top highlights including stunning snowfall in Brindabellas and vibrant city life insights.

Canberra’s biggest moments lit up social media in 2025

Canberra’s major events, wildlife, and seasonal scenery helped propel the national capital on social media this year: VisitCanberra recorded 84.6 million views across its Instragram content. From snowfalls and dramatic weather to festivals and local favourites, the ACT’s official tourism channels showcased why Canberra is a destination worth exploring, Chief Minister Andrew Barr said. “Millions of people have connected with content that celebrat…

Fireworks, snow and balloons among VisitCanberra's 84 million social media views for 2025

This screenshot is from one of VisitCanberra’s most-viewed Instagram posts for 2025 — the Canberra Balloon Spectacular. Photo: VisitCanberra Instagram. There have been 84.6 million views of VisitCanberra’s content on social media site Instagram this year, with the images showcasing the beauty of Canberra to the world. From snowy landscapes to vibrant festivals and local favourites, millions of people have connected with content that celebrates w…