How a German freight lift became an unexpected social media star in the Louvre heist
- On Oct 20, Alexander Bocker's company Bocker bought photo rights and posted a social media ad a day after the Oct 19 Louvre museum, Paris heist featuring its freight lift outside the museum.
- Seeing a rare publicity opening, Bocker decided to act after confirming no one had been hurt during the Louvre heist.
- The ad emphasizes the Agilo's load and speed specifications, promoting the Böcker Agilo can carry 400 kilograms and moves whisper quiet with a 230 Volt E-Motor but cannot carry humans.
- At home, Germans reacted with noticeable schadenfreude as the marketing push fed an internet frenzy around the heist, producing overwhelming feedback including from international observers.
- Thieves climbed to a second-floor window using the lift, which Scharwatz said was stolen from a Paris company that bought the Agilo in 2020, and Bocker said they were `shocked that our lift had been misused`.
81 Articles
81 Articles
The Louvre Heist Memes Aren’t Letting Up
It’s been nearly a week since the seven-minute daytime heist at the Musée du Louvre, and the jokes about it keep reaching new heights as the world grapples with the reality that the nation’s crown jewels, valued at roughly €88 million (~$102 million), were so easily swiped from under museum security’s nose. The viral robbery has finally brought much-needed attention to the Louvre’s ongoing surveillance deficits and other longstanding issues. And…
Company behind ladder truck used in daring Louvre robbery spoofs $100M heist: ‘If you’re in a hurry’
The company that designed the ladder truck used in the daring Louvre robbery released an ad Friday spoofing the $100 million jewel heist — quipping that it’s perfect, “If you’re in a hurry.”
German elevator company pokes fun at Louvre heist
As people on social media react, so too has the German company that manufactured the lift elevator used in the Louvre heist last week, in which historic jewels worth over an estimated $100 million, according to a French prosecutor, were stolen. CNN’s Melissa Bell reports.
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