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How a German freight lift became an unexpected social media star in the Louvre heist

  • On Oct 20, Alexander Bocker's company Bocker bought photo rights and posted a social media ad a day after the Oct 19 Louvre museum, Paris heist featuring its freight lift outside the museum.
  • Seeing a rare publicity opening, Bocker decided to act after confirming no one had been hurt during the Louvre heist.
  • The ad emphasizes the Agilo's load and speed specifications, promoting the Böcker Agilo can carry 400 kilograms and moves whisper quiet with a 230 Volt E-Motor but cannot carry humans.
  • At home, Germans reacted with noticeable schadenfreude as the marketing push fed an internet frenzy around the heist, producing overwhelming feedback including from international observers.
  • Thieves climbed to a second-floor window using the lift, which Scharwatz said was stolen from a Paris company that bought the Agilo in 2020, and Bocker said they were `shocked that our lift had been misused`.
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Gestion broke the news in on Thursday, October 23, 2025.
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