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How a Customer Looks when He Already Decides to Buy (and You Keep Selling Badly)

Summary by Quintana Roo Hoy
There is a very specific moment in the purchase process that many businesses do not know how to recognize. It is not when the customer discovers the brand, nor when comparing options. It is when you already decide to buy and you only need to confirm details. At that point, you do not want speeches. You want quick answers. That customer is no longer exploring. It is closing. [...] The post How a customer looks when he already decides to buy (and …
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There is a very specific moment in the purchase process that many businesses do not know how to recognize. It is not when the customer discovers the brand, nor when comparing options. It is when you already decide to buy and you only need to confirm details. At that point, you do not want speeches. You want quick answers. That customer is no longer exploring. It is closing. [...] The post How a customer looks when he already decides to buy (and …

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Quintana Roo Hoy broke the news in on Tuesday, February 10, 2026.
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