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How a Brutal Beer War Led to the Downfall of the Brewery That Made Milwaukee Famous

Summary by Esquire

Schlitz was a billion-dollar empire battling Budweiser to be No. 1. Then a bribery scandal—and a lot of foul, sludgy lager—took the company down.

Schlitz was a billion-dollar empire battling Budweiser to be No. 1. Then a bribery scandal—and a lot of foul, sludgy lager—took the company down.

17 hours ago·United States

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Esquire broke the news in United States 17 hours ago on Wednesday, July 23, 2025.

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