US EditionHow a 100 Year-Old Spanish Grandmother Amped OOH for JCDecaux
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How a 100 Year-Old Spanish Grandmother Amped OOH for JCDecaux
DAVID Madrid won four Grand Clios last night for a game-changing OOH campaign on behalf of JCDecaux. The outdoor advertising company's effort hinged on a 100 year-old Galician granny who took over Madrid's subways for three months. "Meet Marina Prieto" began with some stats. Since 2023, subway ad investment in Spain shrank by 7 percent. The David Agency won four Grand Clio awards this year with it’s game changing OOH campaign. JC Decaux. The glob
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