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How 6 founders discovered gaps in the market, and built businesses to fill them
Six founders launched businesses to solve personal challenges, with one brand selling over 35 million compostable mailers to 73,000 customers, reflecting strong market demand.
- Founders turned personal pain points into product ideas, with Shopify found that 38% of business owners validated ideas from personal experience, according to Stacker.
- Testing demand, founders used search ads and direct outreach; Hero Packaging cofounder Anaita Sakar's search-ad test drew a thousand sign-ups in a week, far exceeding her 30 or 40 expectation.
- Julie Carty developed LatchLight after struggling with nighttime feedings and refined it with parents, doulas and lactation consultants, then scaled by selling to hospitals, trade shows and influencers, securing a retail deal with Buy Buy Baby.
- Hero Packaging has sold over 35 million compostable mailers to over 73,000 customers, while Lauren Ludwig's Their Jewelry created hypoallergenic pieces and partnered with the Artisanal Gold Council to support ethical sourcing.
- During the COVID-19 pandemic, Heyday Canning Co. reimagined canned food after researching incumbents and sold out the New York City Bean Swap pop-up in two days.
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28 Articles
28 Articles
Helena Independent Record+27 Reposted by 27 other sources
How 6 founders discovered gaps in the market, and built businesses to fill them
Shopify reports that many entrepreneurs identify market gaps through personal experiences, leading to successful business ideas.
·Helena, United States
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Total News Sources28
Leaning Left1Leaning Right1Center23Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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