US EditionHonni Marks on ABM, AI & Sales Alignment Strategy
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Honni Marks on ABM, AI & Sales Alignment Strategy
Honni Marks, Senior ABM Global Program Manager at Red Hat, shares her journey from full-stack marketing to spearheading Account-Based Marketing strategies. She explores the art of 1:1 personalization, the vital role of cross-team collaboration, the practical application of AI in B2B marketing, and the importance of listening, learning, and creativity in driving real business impact. Welcome to the interview series, Honni. Could you share your jo…
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