US EditionHonda rolling out 'handy' new logo
Honda's new borderless 'H' logo, inspired by its 1963 badge, will appear on EVs and hybrid vehicles starting in 2027, reflecting a shift to simpler, flatter designs.
- Honda unveiled a borderless H that debuted on its 0 Series electric concepts, and the automaker says the emblem will be adopted across its lineup in the coming years.
- Honda traces the design back to 1963, with the new badge described as `two outstretched hands` and said to honor the 1960s H mark.
- The plan calls for a phased introduction, with Honda gradually rolling out the emblem on EVs and major hybrid vehicles, dealerships, motorsport activities, and marketing materials starting with next-generation models.
- The immediate effect includes overseas reports saying the Prelude coupe and Super-One electric city car will be the last new models to wear the outgoing emblem amid an industry branding trend toward flat, illumination-capable logos.
- The change signals a visual-identity refresh that nods to Honda's heritage while fitting modern, illumination-capable badge trends, and Honda says the new H badge will be adopted across its lineup in the coming years.
13 Articles
13 Articles
Honda’s “H”, known for decades in cars, dealerships and race tracks, will have a new face. Starting in 2027, the Japanese brand will begin to use a renewed emblem that seeks to reflect the company’s turn towards electrification and smart technologies, without losing the link to its history. Honda Motor Co., Ltd. reported that the new design will be the official symbol of its automotive business and will be applied progressively in vehicles, spac…
A small detail with great effect: Honda gives its logo a radical cure. What the absence of the frame reveals about the future of the brand.
The Honda announced the reform of its symbol, which will be adopted in the next generation of hybrid and electrical vehicles of the brand. The change is part of the company's strategy to follow the transition from the red motor sector to electricity and increased use of intelligent technologies. Electricians gain strength in the dispute by the World's Year Car in 2026 According to the manufacturer, the new logo — a redesigned version of the trad…
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