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Honda Cancels All Three U.S.-Built EVs as It Expects to Lose up to $15.8 Billion

Honda expects up to $15.8 billion in losses and shifts to a fixed-cost model due to tariffs and competition from Chinese EV makers, canceling three U.S.-built EVs.

  • On Tuesday, Honda announced it is canceling plans for three US‑built EVs—the 0‑Series SUV, 0‑Series Saloon, and Acura RSX—that were scheduled for production later this year at the Honda EV Hub in Ohio.
  • Citing policy and market pressures, Honda said American tariff policies, volatile EV incentives, and slower US electric vehicle sales in recent months weakened its competitiveness against newer Chinese EV manufacturers.
  • On the technical side, Honda warned restructuring costs could reach 2.5 trillion yen and faces projected losses up to $15.8 billion, with all three models using the Zero EV platform.
  • Several top executives are reducing pay by up to 30 percent for three months, and Honda will establish a fixed‑cost structure appropriate for the scale while announcing a revised mid‑ to long‑term strategy in May of this year.
  • Industrywide, Honda's move follows other carmakers delaying US EVs after US policy changes and increasing competition from new Chinese EV brands, with observers warning this affects US buyers.
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Honda is ending production of the Honda 0 SUV, Honda 0 Saloon, and Acura RSX while reviewing its global electric vehicle strategy.

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20minutos broke the news in Madrid, Spain on Thursday, March 12, 2026.
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