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Honda Advertising Campaign Demonstrates the Softness of the Cr-v with a Real Vinyl
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1 Articles
Video capture. Honda turns a product promise into a tangible test without digital effects. The campaign uses a real record player on the vehicle to demonstrate smoothness. The case reveals a trend towards physical demonstration in automotive advertising. The automotive industry has been promising comfort, softness and stability for years. However, few campaigns succeed in translating those attributes into a tangible demonstration. In Australia, …
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