TAT Seeks B2.8tn Income Next Year

TAT seeks B2.8tn income next year

The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.

Thailand Launches “The New Thailand” Vision to Redefine Tourism in 2026 - TAT Newsroom

TAT unveils “The New Thailand” strategy for 2026, shifting to quality, sustainability, and emotional impact to redefine Thai tourism for global growth.

Thailand Tourism: Falling Behind or Ready to Evolve?

Picture courtesy of Andamanda Phuket Thailand faces an uphill battle to restore its tourism industry to its pre-pandemic heights. Despite a 26% increase in visitors, reaching 35.5 million in 2024, the nation remains unable to surpass its 2019 peak of nearly 40 million tourists. For the first half...

Holiday blues: Thailand tourism hits bump in the flight path

Holiday blues: Thailand tourism hits bump in the flight pathLegacyThailand’s golden age of tourism seems a distant memory as the Land of Smiles battles to reclaim its pre-pandemic glory. While neighbours like Vietnam and Malaysia have soared past their 2019 highs, Thailand’s tourist engine has stalled and experts warn it might be years before the country climbs back into the global travel top tier. Thailand welcomed 35.5 million foreign tourists…