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Hockey Hall of Famer Brendan Shanahan joins Kilmer Sports Ventures as PWHL advisor
Hockey Hall of Famer Brendan Shanahan will advise Kilmer Sports Ventures on PWHL strategy after the firm became the league’s Canadian investor.
On Thursday, Kilmer Sports Ventures named Hockey Hall of Famer Brendan Shanahan as its new strategic advisor for the Professional Women's Hockey League .
This appointment follows Kilmer's June announcement as the PWHL's first and only Canadian investor; the league expanded to eight teams last season and added four more for 2026-27.
"To see Hefford now taking on the PWHL and to see its growth made a lot of sense," said Shanahan, while Kilmer executive Larry Tanenbaum stated, "Few people embody that more than Brendan Shanahan."
While continuing his consulting work with the NHL and Hockey Canada, where he completed a nine-month Ontario review, he will not oversee day-to-day PWHL operations.
The former Toronto Maple Leafs president won three Stanley Cups with Detroit and previously served as an NHL senior vice-president, bringing decades of executive experience to the league.