Hilton Just Launched a New Brand of Independent Boutique Hotels—What to Know

Hilton Just Launched a New Brand of Independent Boutique Hotels—What to Know

Outset Collection by Hilton aims to deliver one-of-a-kind stays—from historic inns to mountain lodges.Hilton Exterior view of Field Station Moab, a future Outset Collection by Hilton hotel.Key PointsHilton launches Outset Collection, its new brand of boutique hotels with locally rooted dining and experiences on offer.The first Outset Collection hotels will open for bookings in November; debut locations include Moab, Utah, and Chicago.All Outset …

Hilton debuts upscale Outset Collection brand

The portfolio of boutique hotels will offer unique experiences in offbeat locations, helping it to stand out among competitors’ recently launched collection brands, per Hilton exec Kevin Osterhaus.

Hilton Launches 25th Brand: Outset Collection by Hilton - The Bulkhead Seat

Hilton has unveiled Outset Collection by Hilton. It marks the hotel giant’s 25th global brand and the eighth addition to its growing Lifestyle portfolio. The new collection expands Hilton’s presence in one of hospitality’s fastest-growing segments and caters to travelers seeking boutique-style hotels with authentic local character and independent design. Like Marriott’s Autograph Collection or Design Hotels and Hyatt’s Unbound Collection, Outset…

Outset Collection by Hilton Becomes Company's 25th Brand

MCLEAN, Virginia—Hilton announced the launch of Outset Collection by Hilton, the company’s 25th brand and eighth in its Lifestyle portfolio. The new brand underscores Hilton’s growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces. Outset Collection aligns with the growing demand for boutique hotels with an independent identity. The collection’s first hotels will b…

Hilton Debuts Outset Collection as 25th Brand

Skift Take: Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe."Read the Complete Story On Skift