Aryna Sabalenka Named the World’s Most Marketable Athlete in 2026
6 Articles
6 Articles
In 2025, Aryna Sabalenka ranked 27th among the world's most marketable athletes; one year later, she surpassed the world's biggest sports stars to claim No. 1 in 2026
Aryna Sabalenka has been named the world’s most marketable athlete in SportsPro’s 2026 rankings, rising from 27th place in 2025. The four-time Grand Slam champion leads eight tennis players in the top 50, ahead of Carlos Alcaraz (5th) and Alexander Zverev (8th). Her global brand partnerships, on-court success and growing international popularity underline her commercial appeal and influence beyond tennis.
Aryna Sabalenka tops the world's most commercially valuable athletes, according to a survey by SportPro. The Belarusian tennis player collected 80.95 points in total… Sabalenka tops the sports commercial map – She left Messi and Antetokounmpo behind - I NAFTEMBORIKI
Aryna Sabalenka achieved a spectacular performance outside the tennis court. Belarus was designated the world's most attractive sporty sponsor in 2026, surpassing huge names such as Cristiano Ronaldo, Lionel Messi, Carlos Alcaraz or LeBron James. In just one year, the former world leader climbed 26 positions in a ranking that measured the commercial power of the great sports stars.
Aryna Sabalenka named the world’s most marketable athlete in 2026
Aryna Sabalenka has been named the world’s most marketable athlete in 2026, topping SportsPro’s annual ranking and becoming the first tennis player to lead the list since Naomi Osaka in 2021. The female world No. 2 finished ahead of Carlos Alcaraz, who ranked fifth, while Alexander Zverev was eight...
Sabalenka moved from 27th place to the first in global commercial appeal, driven by new sponsorships and $23 million out of tennis revenue.
A Belarusian tennis player conquers the vertices outside the tennis court and has been called the most attractive athlete for advertisers.
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