Rivian Cost Cuts Help Pare Loss as EV Maker Readies Next SUV

Rivian cost cuts help pare loss as EV maker readies next SUV

The new midsize R2 SUV is critical for Rivian’s goal to boost sales volumes and achieve profitability in the future.

Here's What The Rivian R2 Launch Edition Will Be Like

Rivian CEO RJ Scaringe offered new details about the inaugural edition of the upcoming Rivian R2, the EV startup's $45,000 new SUV due out in 2026.

Rivian R2 to Launch in 2026 with New Launch Edition Version

Rivian R2 Compact Crossover to Debut with Dual-Motor Setup – What We Know So Far

Rivian Sets Its Sights On Launching Second-Generation Midsize SUV, Cutting Prices

IRVINE, Ca. – As the EV market enters choppy waters, legacy automakers are pulling back on electrification plans, delaying EV launches, and cutting production at EV plants. That’s not an option for pure-play EV makers like Rivian. Instead, the Irvine, California-based manufacturer has its sights set firmly on the launch next year of its second-generation product: a midsize SUV called the R2 that’ll start at $45,000. “One of our core strategies a…