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Buy Canadian Scanner Apps Have Exploded Online. How Do You Know Which One Is Right?
Apps use different criteria for ownership, ingredients and manufacturing, leaving shoppers with conflicting labels on the same products.
- Conflicting results from mobile apps like Buy Beaver, O SCANada, and Maple Scan are complicating efforts for Canadians seeking to identify domestic grocery products.
- Trade tensions with the United States prompted the rise of these apps last year, though a lack of uniform methodology makes direct comparison between their results difficult.
- Tests by The Canadian Press demonstrate discrepancies: one app labels Heinz tomato ketchup "prepared in Canada," another deems it partially Canadian, while a third calls it "not Canadian-owned."
- Marketing professor Michael Mulvey of the University of Ottawa advises shoppers to clarify whether their goal is supporting local workers or ensuring money stays in Canada through ownership.
- Consumer behaviour researcher Bonnie Simpson of Western University suggests shoppers select one consistent tool and understand its methodology, noting "perfection is not an achievable goal for any Canadian consumer.
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Coverage Details
Total News Sources9
Leaning Left3Leaning Right0Center5Last UpdatedBias Distribution62% Center
Bias Distribution
- 62% of the sources are Center
62% Center
L 38%
C 62%
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