What Travelers Told Marriott About AI and Their Tastes in Hotels

Marriott Bonvoy reveals 2026 travel trends

Reading Time: 2 minutesGlobal: Marriott Bonvoy has released new research revealing that British travellers are planning to take more holidays in 2026, with artificial intelligence, passion-led travel and “lux-scaping” emerging as defining trends for the year ahead. The findings, published in Marriott Bonvoy’s 2026 Ticket to Travel Report, are based on research conducted by Mortar among more than 22,000 adults across 11 regional markets. Accordin…

Travel demand in EMEA remains strong for 2026: Marriott

New research from Mortar, featured in Marriott Bonvoy’s 2026 EMEA Ticket to Travel Report, indicates continued momentum for the travel sector across Europe, the Middle East and Africa (EMEA). In a press statement, Marriott Bonvoy, part of the global hospitality brand Marriott, says that four in five (79 pc) travellers plan to take the same or more holidays in 2026 compared with 2025, including 39 pc who expect to increase the number. Younger tra…

What Travelers Told Marriott About AI and Their Tastes in Hotels

Skift Take: Marriott's massive new survey of adults across Europe, the Middle East, and Africa uncovered a few trends. Staying on top of these trends is easier said than done. Read the Complete Story On Skift