Here's How a New Employee's Major TikTok Mistake Led a Cookie Company to Viral Fame — and a 46% Increase in Sales

Here's How a New Employee's Major TikTok Mistake Led a Cookie Company to Viral Fame — and a 46% Increase in Sales

Gluten-free cookie dough company Sweet Loren's went viral after an employee accidentally changed the company's TikTok name to her own — leading to an increase in followers and sales.

Sweet Loren’s TikTok Blunder Sparks 100K Followers and 46% Sales Surge

In the fast-paced world of social media marketing, where a single misstep can derail a brand’s reputation, Sweet Loren’s, a gluten-free cookie dough company, turned an employee’s blunder into a viral triumph. What began as an accidental rename of the company’s TikTok handle has mushroomed into a case study in agile crisis management and opportunistic branding. The incident, detailed in a recent Entrepreneur article, highlights how embracing impe…