US EditionHer jabs go viral. He's known to quote the Bible. How social media is shaping a Texas Senate race
Jasmine Crockett and James Talarico use social media to engage voters and donors in Texas' Democratic Senate primary, with Crockett's clips viewed over 15 million times.
- This year, the Democratic primary in Texas sees Crockett and Talarico use contrasting social media styles to compete for attention, shaping party strategy.
- Platforms like TikTok and X let campaigns raise money and test messaging in real time, as experts note that varied posts enable fine-grained experiments and donor measurement.
- Short viral clips, from lip-syncs to combative replies, illustrate each style: Crockett's five-second U.S. Capitol clip replying to Elon Musk has 20.7 million views, Talarico's 88-second TikTok has 1.5 million followers.
- Social media has helped both campaigns tap national donors, with Talarico raising over 2 million in week one and totaling $13 million, while Crockett raised about $642,000 and has $6.5 million overall.
- A TikTok influencer posted this week alleging Talarico called Colin Allred `mediocre`, which he called a `mischaracterization`, amid intraparty disputes and recent Democratic gains.
38 Articles
38 Articles
San Bernardino Sun
Her jabs go viral. He’s known to quote the Bible. How social media is shaping a Texas Senate race
By JOHN HANNA Jasmine Crockett’s most-watched TikTok clip is a five-second interview outside the U.S. Capitol. Someone asks the Democratic congresswoman from Texas what she would tell billionaire Elon Musk, and Crockett replies with a vulgar, two-word phrase. It’s been viewed 20.7 million times. Related Articles FACT FOCUS: Trump says tariffs have created an economic miracle. The facts tell a different story Trump’…
Her jabs go viral. He's known to quote the Bible. How social medi
Jasmine Crockett’s most-watched TikTok clip is a five-second interview outside the U.S. Capitol. Someone asks the Democratic congresswoman from Texas what she would tell billionaire Elon Musk, and Crockett replies with a vulgar, two-word phrase. It’s been viewed 20.7 million times. James Talarico’s top TikTok video is 88 seconds from a speech in which the Texas state representative says billionaires, not minorities, are destroying America, addin…
Political Influencers Reshape Texas Senate Primary Discourse
The disputed allegation was first aired on TikTok. A Dallas-based political content creator, Morgan Thompson, told her almost 200,000 followers that state Rep. James Talarico, an Austin Democrat running for U.S. Senate, referred to former U.S. Rep. Colin Allred as a “mediocre Black man.” The claim went viral. And, from his home gym on Monday, Allred made his own selfie-style video in which he tore into Talarico for the alleged remark and endorse…
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