Helvetia Turns Baloise Blue – and Must Amortise One Billion

Herbert Frommes Versicherungsmonitor

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Following the merger concluded in December 2025, Swiss insurer Helvetia Baloise has now opted for a uniform brand presence: in the future, it will only operate under the name Helvetia. The brand name Baloise will be deleted, which alone costs more than 1 billion Swiss francs (1.1 billion euros) of depreciation on the brand value. Helvetia Baloise's new brand name is [...]

Moneycab

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Helvetia Baloise has opted for a new brand identity that is uniform across all national units.

finews.ch

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Helvetia Baloise has presented its new uniform brand appearance. New appearances are performed as «Helvetia», but in the guise of the color and font world of Baloise. This also has accounting consequences: the Baloise brand must be amortized.

Versicherungswirtschaft-heute

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In the case of BarmeniaGothaer, both brands have been preserved after the merger. The Swiss merger is different. Helvetia remains in existence, but only the color and font world remains of the baloise. This costs more than one billion Swiss francs. The article New brand appearance: Helvetia without Baloise first appeared on the insurance industry today.

Inside Paradeplatz

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Name "Baloise is worth over 1.5 billion, now to dissolve prematurely because of new logos. Mass announcements are about to start. At Helvetia-Baloise the new logo came up this morning. It's simple: Helvetia. Only this name survives. That's the name of Merger partner Baloise disappears. Out and out. What still reminds the Baslers is the signet of the [...]