US EditionHeineken and Joe Jonas Take Socializing Offline to Tackle Digital Burnout
- Joe Jonas and creators hosted an 'Off Socials' event in New York City on April 25, 2025.
- The event launched a new Heineken campaign addressing digital overload and social media pressure.
- Jonas debuted his new song 'Heart by Heart' live at the bar event.
- A report shows people spend nearly six hours daily looking at their devices.
- The campaign promotes connecting in real life as a way to tackle digital overload.
20 Articles
20 Articles
Joe Jonas Goes Offline to Debut New Song ‘Heart By Heart’
Joe Jonas debuted his new track, “Heart by Heart,” on Thursday, April 24, and he used the world’s oldest social network to do it: the bar. Jonas, 35, performed the song and shot part of its accompanying music video live at an event for Heineken at its “Off Socials Bar,” which offered an ironic, offline take on the global addiction to social media and our phones. “This is a really fun event, I mean Heineken has been an amazing partner, we created…
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help Tackle Digital Overload and Get Social 'Off Socials'
Global superstar Joe Jonas and some of the world’s most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate tha…
The Toronto Star
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help Tackle Digital Overload and Get Social ‘Off Socials’
HEINEKEN® JOINS FORCES WITH JOE JONAS AND GLOBAL INFLUENCERS TO HELP TACKLE DIGITAL OVERLOAD AND GET SOCIAL 'OFF SOCIALS'
Global superstar Joe Jonas and some of the world's most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from…
New Tuborg ad wants Gen Z to stop scrolling and live in the moment
Danish beer brand Tuborg is aiming to help Gen Z take a relaxing break from their stressful, chronically online lives with a new campaign film that taps into the power of music. Developed in partnership with Copenhagen-based agency Worth Your While, ‘Feel the Drop’ is designed to help Gen Z stop scrolling and live in the moment. According to the brand, as many of as 50% of the generation say they’re too stressed to even pursue fun experiences. T…
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