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Health Minister Says She’s Not Considering Looser Regulations on Nicotine Pouches
Michel says Health Canada will keep nicotine pouches behind pharmacy counters as tobacco groups warn rising youth use and illicit sales remain a concern.
On Tuesday, Federal Health Minister Marjorie Michel stated she is not considering loosening nicotine pouch regulations, rejecting calls to broaden retail access for products like Zyn.
Unsmoke Canada, a subsidiary of Philip Morris International, has lobbied for retail sales, while Pierre Poilievre's Conservatives pledged to "free the Zyn" during the 2025 election campaign.
Health Canada restricts nicotine pouches to adults, mandating behind-the-counter pharmacy sales; Zonnic is sold in four milligram pouches, though illicit products reach Canadian youth.
Physicians for a Smoke-Free Canada and the Quebec Coalition for Tobacco Control warned Wednesday that rising nicotine pouch use among youth requires stricter enforcement of illicit sales.
Michel acknowledged that tracking illicit online sales remains challenging, stating her department favors a public health approach to help people make "the best decision for their health.