They sold their likeness to AI platforms—and regretted it

Without legislative intervention, creators will continue to be stripped of their work.

They Sold Their Likeness To AI -- And Regretted It

South Korean actor Simon Lee was stunned when he saw his likeness -- at times as a gynaecologist or a surgeon -- being used to promote questionable health cures on TikTok and Instagram.

They sold their likeness to AI platforms... and regretted it

AI-- cheaper than filming actors-- allows firms to build catalogues of digital models to appear in videos that mostly promote products or services.

They sold their likeness to AI platforms—and regretted it

South Korean actor Simon Lee was stunned when he saw his likeness—at times as a gynecologist or a surgeon—being used to promote questionable health cures on TikTok and Instagram.

More and more video-generation companies are hiring models to create digital doubles. Some have subsequently found themselves in problematic videos without their knowledge, promoting scams or politicians.

They sold their likeness to AI platforms — and regretted it

Read: 3 minSouth Korean actor Simon Lee was stunned when he saw an AI generated image in his likeness — at times as a gynaecologist or a surgeon — being used to promote questionable health cures on TikTok and Instagram.He is one of scores of people who have licensed their image to AI marketing companies, and then ended up with the unpleasant surprise of seeing themselves feature in deepfakes, dubious adverts or even political propaganda.“If it w…