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He Didn't Know Anything About the Agro at the Start but Had a "Coup De Coeur" : Benoît Martinet Takes over the Biscuiterie Jeannette, the Oldest in Normandy

When Benoît Martinet arrived in 2019 as sales manager, he became the general manager of the Colombelles biscuitry, at the gates of Caen (Calvados), in 2022. In December 2025, he is now the owner of the biscuitry! He became the majority shareholder of the company for 7 million euros (at 93 years old, André Réol, the former president, still holds 12% of the shares). "When we took over the company, it lost 1.5 million euros per year. It also nearly…
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When Benoît Martinet arrived in 2019 as sales manager, he became the general manager of the Colombelles biscuitry, at the gates of Caen (Calvados), in 2022. In December 2025, he is now the owner of the biscuitry! He became the majority shareholder of the company for 7 million euros (at 93 years old, André Réol, the former president, still holds 12% of the shares). "When we took over the company, it lost 1.5 million euros per year. It also nearly…

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usinenouvelle.com broke the news in on Wednesday, December 24, 2025.
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