US EditionHBO Max’s Password-Sharing Crackdown Is Going Global
HBO Max will charge $7.99 per month for additional users outside the household to increase revenue and retention, following a U.S. crackdown started last August.
- On Thursday during the Q4 2025 earnings call, Warner Bros. Discovery said it will expand enforcement of HBO Max password sharing globally, with rollout starting in 2026, Perrette said.
- Months of U.S. testing that began last August aimed to identify authentic account holders, and Perrette said enforcement is in its `second inning`.
- Subscribers can add an out-of-household account for $7.99 per month, as WBD has ramped up paid-sharing prompts in the U.S. over the past year as a monetization tactic.
- The streamer now totals 131.6 million subscribers, and WBD aims for 150 million this year while focusing on ad sales and consumer price points.
- With rollouts across Europe and Latin America, WBD pairs HBO Max's international expansion with a 10-year Harry Potter window and a $83 billion deal with Netflix that reopened Paramount talks.
11 Articles
11 Articles
This was an already expected scenario, in order to share your HBO Max account. After months of alert, Warner Bros. Discovery confirmed that he will expand his policy against...
Warner Bros, the HBO Max Streaming Service woman, announced that it will expand "globally" functionality to prevent the sharing of words-pass. "It's just now starting to gain scale."
HBO Max’s password-sharing crackdown is going global
HBO Max's password-sharing crackdown is going to get a lot bigger. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perrette said a global expansion "will start in 2026," as reported earlier by The Wrap. Warner Bros. Discovery has ramped up its paid sharing initiative in the US over the past year, introducing "more aggressive" prompts in August that push people toward paying an extra $7.99 per month to add another us…
HBO Max's Password-Sharing Crackdown Will Expand Globally in 2026
HBO Max will be cracking down on password sharing around the world. The company will expand its enforcement of the practice in 2026. The streamer first started cracking down on password sharing in the United States late last August. Subscribers are now able to add an additional out-of-household account for $7.99 a month. Before that August change, Warner Bros. Discovery had been testing for months to determine who may or may not be a “legitimate…
After Netflix and Disney+, another streaming cador accelerates its vendetta against password sharing. If you use a relative's account on HBO Max, enjoy it as long as it's still time...
Prison after listening scandal + streaming service against account sharing + feature loss at Disney+ + storage robot as snow cleaner + consumer protection podcast
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